Do you want to promote your business to thousands of visitors… FREE of charge?!
The City of Coffs Harbour’s Tourism team is working to have all local tourism-related businesses listed on a FREE platform the Australian Tourism Data Warehouse (ATDW). This is Australia’s national tourism marketing platform representing over 50,000 small and medium-sized tourism businesses.
Good things for you to know:
- All business listings are created and managed by the individual businesses so you can update as needed – update once and your listing is distributed to many websites!
- Your business can tap into more than 1.5 million potential customers a month across these sites who are looking for tourism products.
- The Destination NSW marketing team runs regular campaigns during the year and features businesses listed through ATDW that may be relevant to their campaigns.
- You can also add your Google My Business profile to ATDW to make your business even easier to find!
By creating an ATDW listing you benefit from being listed FREE on all the platforms below:
- Coffs Coast website – www.coffscoast.com
- Visit NSW website – www.visitnsw.com
- Tourism Australia website – www.australia.com
- ATDW’s extensive network of hundreds of tourism distributors
- NEW Coffs Coast Explorer App – www.coffscoast.com.au/explorerapp
- NEW Digital Visitor Information kiosks in 7 locations around the Coffs LGA
REMEMBER: One listing or update covers all these platforms!
To register and create your FREE business listing, follow the steps below:
- Register your business on the ATDW website at the link to follow www.atdw.com.au (we recommend using a shared/generic email address linked to the business when registering – eg. info@mybusiness.com).
- Follow the options to create a New Business Listing (Business owners are also known as Operators on this website).
- PHOTO TIPS:
- Gather your photos – professional or smartphone photos are suitable.
- Photos need to be at least 1600 x 1200 pixels in size (horizontal orientation) and no larger than 10MB.
- The more photos you have the better, but we recommend at least 3 on the listing.
- Photos cannot have any logo or text over them – your listing will be declined if there is text on the images.
- You can also add a video of your business – this might be your TV or social media ad.
- TEXT TIPS:
- Make your first paragraph one sentence only – and make it exciting and clear about what your business offers.
- Note: The first paragraph of your listing will display in capital letters on coffscoast.com. See an example here.
- Write in third-person – ie. say “The Big Business is a great place for visitors to relax.” rather than “Our business is a great place for visitors to relax.”
- Find more tips from ATDW for creating great text and images that promote your business here.
- Your business can then manage this listing into the future. Just like you keep your website or social media pages updated with current content, we recommend doing the same on this platform.
- Every six months you will receive a prompt from ATDW via email to renew your business listing. This ensures your listing remains up-to-date and live on various online marketing platforms. You must respond to ensure your listing remains live.
If you are having any difficulties you can also contact ATDW support on 1300 137 225; or contact the Coffs Coast Tourism team by calling 02 6648 4990 or emailing paradise@coffscoast.com.au