The North Coast Festival of Flavour is a vibrant celebration of food, drink and agri-tourism businesses of the North Coast of New South Wales. The weekend festival, to be held on 26-27 March, is a series of events and experiences designed to draw visitors to the region and further highlight the North Coast Flavour Trails interactive map that tourists can utilise to build their own itineraries all year round. The interactive map on visitnsw.com allows users to explore food and drink experiences on offer during the festival weekend and create their own Flavour Trail itineraries to download and share with family and friends
Visit NSW’s campaign overview:
Objective: connect people with your event via targeted social media advertising and editorial partnership with Concrete Playground, inspiring travelers to start planning their weekend.
Timeline: commence on 14 February and runs through until 26 March 2022.
Facebook & Instagram: Target Impressions 5.3 million
YouTube – Target Impressions 1.7 million
Google Search – Target Impressions 22,000
Concrete Playground – 370,000 reach
Food Enthusiasts audiences between 25-55-year-old couples and families with a passion for food and drink. They value travel in Southeast Queensland and New South Wales and have the means to travel and purchase at local businesses.
See the Coffs Coast’s dedicated campaign landing page here.
Coffs Coast Campaign
Dedicated landing featuring all local participants with links to event listing
Organic Social Media: Reach from 500 – 1500 people
How To get involved
Download the Festival Toolkit to find out more information about the campaign including listing how-to’s, hints & tips, checklists and additional links to marketing and advertising assets.
SHERRY PRICE – Event Coordinator
North Coast Festival of Flavour