North Coast Festival of Flavour

The North Coast Festival of Flavour is a vibrant celebration of food, drink and agri-tourism businesses of the North Coast of New South Wales. The weekend festival, to be held on 26-27 March, is a series of events and experiences designed to draw visitors to the region and further highlight the North Coast Flavour Trails interactive map that tourists can utilise to build their own itineraries all year round. The interactive map on visitnsw.com allows users to explore food and drink experiences on offer during the festival weekend and create their own Flavour Trail itineraries to download and share with family and friends

Visit NSW’s campaign overview:

Objective: connect people with your event via targeted social media advertising and editorial partnership with Concrete Playground, inspiring travelers to start planning their weekend.

Timeline: commence on 14 February and runs through until 26 March 2022.

Media Channels:

Facebook & Instagram: Target Impressions 5.3 million

YouTube – Target Impressions 1.7 million

Google Search – Target Impressions 22,000

Concrete Playground – 370,000 reach

Target Audience:

Food Enthusiasts audiences between 25-55-year-old couples and families with a passion for food and drink. They value travel in Southeast Queensland and New South Wales and have the means to travel and purchase at local businesses.

See the Coffs Coast’s dedicated campaign landing page here.

Coffs Coast Campaign

Dedicated landing featuring all local participants with links to event listing

Organic Social Media: Reach from 500 – 1500 people