This exhibition explores how the experience of summer has changed in the Coffs Coast region. In the first half of the 20th century, summer was a time of hard work for many residents. Tropical fruit was one of the mainstays of the local economy and it ripened in the summer months. Growers, labourers and carriers laboured in the heat to get crops picked, packed and transported by rail to capital city markets.
After the Second World War however, the local business community recognised the potential of tourism as a major industry for the region. The late 1950s and early 60s were a boom period. A Mid North Coast Tourist Authority formed in 1956 and the area was christened the “Pacific Beautizone”, the catchy title chosen as the winner from over 1400 entries in a competition to name the area from the Clarence to the Nambucca.