Strategies

Click on the headings below to view a copy of the corresponding document.

 Destination_Management_Plan Destination Management Plan

The Coffs Coast Visitor Economy Destination Management Plan is the overarching strategic document guiding the tourism industry on the Coffs Coast.  It includes current analysis, footprint, stakeholders, data and documents, assets, consumer segments and source markets, infrastructure and communication channels.

The Destination Direction highlights the focus, vision, mission, goals and objectives and resulting destinations action plan including destination requirements such as resources and risks.

 

Partnership_Opportunities Partnership Opportunities

This document outlines all the ways that you, as a key partner and tourism operator within the Coffs Coast region can maximise your own marketing activities.  It includes resources available through Coffs Coast Marketing and other industry bodies; key marketing programs; strategic imperatives; how to work with us and others and activities in relation to leisure marketing, business tourism marketing, Visitor Information Centre channels, digital and online marketing including social media, research, grants and funding and more.

 

 CHCC2030 The Coffs Harbour City Council 2030 Plan

The ‘Community Vision 2030′ provides a long term view of Coffs Harbour based on the aspirations of its people. The principles that it sets out are designed to guide planning decisions on social and economic growth, transport, housing, lifestyle and the environment 
Visitor_Economy_Taskforce Final Report of the Visitor Economy Taskforce 2012

A state-based strategy to double overnight expenditure by 2020.  The resulting Visitor Economy Industry Action Plan 2012 is the NSW Governments response to the Visitor Economy Taskforce.

 

 

 

Page last updated by Coffs Coast on August 4, 2015