Resources & Tools

Marketing Opportunities on Coffs Coast

The Industry Partnership Opportunities Guide highlights all of the ways in which Coffs Coast tourism operators can get their product to market.  Some progams are free and other opportunities are co-operative buy in programs.  To see all the ways you can maximise your marketing, view the Partnership Opportunities.

Coffs Coast APP

The Coffs Coast travel guide APP offers a host of features for consumers to discover more about your business.  Free to download on iTunes and Google Play for iphones, android devices, ipads and tablets it includes 101 activities in ranked order (as voted by app users), accommodation, food and wine, events, discount vouchers and much more.  For more details click here.

Coffs Coast Website

To have your business profile page appear on www.coffscoast.com.au, register with the free Get Connected program.  Key category areas include accommodation, attractions, hire, events, transport, tours, journeys and restaurants. See below on the ATDW for more information.

Australian Tourism Data Warehouse (ATDW)

Get your business on the national database along with 26,000 others so that people from around the world can find out about your product.  It’s free to register on the STDW (State Tourism Data Wharehouse), DNSW Get Connected program at www.getconnected.dnsw.com.au.

Tourism Business Toolkit

Two documents helping you gain a stronger understanding of the tourism industry have been developed, including how to reach your market, distribution, advertising, working with media and other ways to improve your business can be viewed here

Tourism EKit

A comprehensive guide (66 tutorials) for tourism businesses on how to market online as developed by ATDW (Australian Tourism Data Warehouse) Download Tourism Ekit

Coffs Coast Brand, Logo’s, Positioning Statement and Brochure Templates

As a part of the Coffs Coast tourism industry you own the Coffs Coast brand. As such, if you would like access to the logo’s, brand guidelines, colour palettes, tagline, templates for your DL flyers and brochures, free of charge, contact us.

Coffs Coast Image Library

Thousands of colourful images of the Coffs Coast are available for your use. Simply request a login and high, medium and low resolution photography are available for your use (in promoting your products within the Coffs Coast). Click here

Industry Enewsletter.  

Called ‘Coffs Coast Connect’, sign up to receive this valuable tool to find out more about tourism trends, marketing activity, campaigns, opportunities to reach new markets, media and much more.  To register email Susan.Colby@chcc.nsw.gov.au

Industry Acronyms

This tourism industry acronyms document should help you to break the tourism code. Click here.

 

Marketing Tools

Social Media Factsheets

Social media factsheets for Instagram, YouTube, Twitter, Facebook, a blog and Google+ are here.
What social media accounts to use and when. Read more

Working in niche markets

From cruise tourism to the student market; youth visitors to Indigenous tourism there are a number of different sector marketing areas. Read more

Entering the Tourism Awards

The NSW Business Chamber outlines ways to get the best out of your North Coast and NSW state tourism award submission here.

International Marketing
Coffs Coast Being Export Ready presentation delivered in October 2012 and March 2015 – highlights key markets, current tourism climate, pricing, commissions, export ready check list, tools and contacts.

China Market Toolkit. Find out about the changing trends in this important international market including meeting consumer expectations, how to reach the Chinese traveller and how to be market ready.

For factsheets on any of the following subjects contact Coffs Coast Marketing and we will email them to you.

  1. Reaching International Markets
  2. Working with ITO’s
  3. Becoming Export Ready
  4. Attending Trade Events
  5. Meeting Travel Trade
  6. Accommodation sample rate sheet
  7. Tours sample rate sheet
  8. Attraction sample rate sheet
  9. Booking Terms and Conditions

 

 

Page last updated by Coffs Coast on January 28, 2016